Lei Jun, CEO of Xiaomi, revealed several fears about selling electric cars, the Xiaomi SU7 In an interview with CCTV, last Thursday (21/12/2023), he said he had several concerns about selling their first electric car, the Xiaomi SU7.
He explained that the costs of producing electric cars are very large compared to making electronic equipment. In fact, it is very large compared to the cost of making a conventional car.
He admitted that he had invested 10 billion Yuan or around Rp. 21.7 trillion. He has also recruited 3,400 people so that Xiaomi can make electric cars. The massive investment is focused on a Xiaomi electric car factory in Shenzhen, China.
“What I’m worried about is that the car is not popular and no one wants to buy it,” he said seriously.
Lei Jun further admitted that production problems were also a big concern. The very long waiting time for car production and distribution will be detrimental for Xiaomi.
Not only as an electric car manufacturer but also the image of an electronics company that already has a big name.
“I’m worried that if consumers have to wait a year for their cars, our reputation will be hurt,” he said worriedly.
Even though he has big concerns, Lei Jun, quoted by the South China Morning Post, admitted that he was very enthusiastic about selling electric cars. He even believes that Xiaomi’s electric car can compete with Tesla.
According to him, Xiaomi electric cars have many opportunities because the automotive market in China is very tempting. The electric car segment also continues to grow, where in 2023 alone, as of November, 8.05 million electric cars have been sold.
