PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has finally started the adventure of the Mitsubishi Triton Educar which is the mainstay of the Mitsubishi Children Education Program series of programs. These initial steps were carried out for the first time at the new Mitsubishi DIPO Golf Island dealer, Pantai Indah Kapuk (PIK), Saturday (14/10/2023).
In this event, Mitsubishi brought the Mitsubishi Triton Educar to entertain and educate underprivileged children in the Jakarta area. Intan Vidiasari, General Manager of Marketing Communication & PR Division PT MMKSI said that from its design, many people think the Mitsubishi Triton Educar is a mobile library car. He said the function of the car was not just a mobile library.
“It’s not a mobile library. The car was made to bring mobile activities to the regions. The car does have book facilities. But we now know that Indonesian children’s interest in reading nowadays is not that great. So, how can books be used? “We make it interesting and we also prepare digital literacy,” said Intan Vidiasari.
So, in the event held at Mitsubishi DIPO Golf Island PIK, children who came to the event location could not only take advantage of the various collections of books and digital literacy owned by Mitsubishi Triton Educar. They also took part in various series of event programs that had been prepared by Mitsubishi.
Some of these include free dental check-ups for children, coloring crafts and learning to recycle used items, as well as entertaining the participants with MIRA Clowns, magicians and storytellers. The event takes place from 10 am, until the afternoon, so that more consumers will be able to take advantage of this valuable momentum.
Meanwhile, Aditya Wardhani, Head of PR and CSR Department PT MMKSI said that it is hoped that the presence of the Mitsubishi Triton Educar can also be utilized by Mitsubishi dealers. According to him, Mitsubishi hopes that dealers will have one vision in carrying out CSR programs for the community.
So Mitsubishi is very open if dealers want to use the Mitsubishi Triton Educar. “So we want them to be able to imitate this CSR program,” he said.
Apart from that, the Mitsubishi Triton Educar is also part of Life Adventure, which has been Mitsubishi’s tagline for several years. According to them, they want Live Adventure to be enjoyed by all groups, including less fortunate children.
“We will run a Mitsubishi Triton Educar roadshow in four cities. We want this to be bigger and children can come because it is open to the public,” he explained.
Apart from that, Mitsubishi Triton Educar is also expected to be a post-disaster management program. According to him, Indonesia is a region that often experiences natural disasters. From there, the Mitsubishi Triton Educar can be used as a means of treating trauma that can be experienced by children who are victims of long-standing disasters.
“For the first phase of this activity, we deliberately went to the island of Java first, which was close at first. From the eastern tip of Java and ended in Jakarta. So far we have still been to big cities where more people have access.
It is known that Mitsubishi Triton Educar will hold roadshows in Surabaya, Semarang, Bandung and Jakarta, through the TRITON Educar Roadshow program until December 2023.
