Morris Garages (MG) is getting more serious in competing in the Indonesian automotive industry to capture a wider market. As soon as possible they will build a car factory to produce cars locally.
As part of the commitment, MG Motor Indonesia confirmed plans to produce cars domestically. This decision will facilitate the Indonesian people with easier and more affordable access to electric vehicles.
Arief Syarifudin, Marketing & PR Director for MG Motor Indonesia, said this step was taken to answer the government’s challenges. Given that currently the Indonesian government is encouraging the use of electric vehicles in the country.
“We are very happy and proud to announce our plans to produce MG cars in Indonesia. This step proves MG’s commitment to being present in Indonesia by providing electric vehicle solutions and redefining their expectations regarding the ease of owning a classy vehicle,” said Arief in an official statement.
As is known, MG currently only has one electrified model, namely the MG4 EV which was launched at the 2023 Indonesia International Motor Show (IIMS), last February. However, the British car brand will launch another electric car in Indonesia.
The electric car will be introduced at the 2023 Gaikindo Indonesia International Auto Show (GIIAS), on August 10, at ICE BSD City, Tangerang. From the teaser they shared, it seems that the car is included in the SUV segment.
If assembled locally, MG electric cars can have a lower price than what they are currently marketed. This is because import costs will decrease which will also reduce the company’s operational costs.
The plan to build the Indonesian factory is part of MG’s long-term commitment to make deeper investments in the Indonesian market. The first step in this production plan will be realized in the near future.
“Wait for further information from us. We hope that the Indonesian people will have more confidence and choose MG as their choice of vehicle with innovation and advanced technology that can redefine their expectations,” said Arief.
