Autovision, an after market component manufacturer owned by the nation’s children, now has a new logo. The inauguration of the new logo was carried out through a special event where they recently introduced the new logo to consumers and official distributors.
The new logo replaces the old logo which has been the identity of Autovision for 17 years in the national after market.
“The launch of the new Autovision logo is a new chapter for the Autovision team. The rebranding strategy aims to expand the supply of product types in the future. Autovision plans to present innovative products to meet the needs of car and motorcycle types,” said Lily Hernawan, Director of CV Sampurna Part Niaga during the Grand Launching of Autovision’s New Logo at Mason Pine Hotel Bandung, West Java last weekend.
The Grand Launching of the New Autovision Logo was attended by 53 Premium Area sellers in West Java, Jakarta and Banten, as well as enlivened by 11 area distributors from all over Indonesia. This momentum also served as the best seller award in various categories.
The new Autovision logo continues the Autovision brand image that is well known in the market. By developing the Autovision flag which is upgraded to be more modern.
The new logo also shows the Autovision brand shape which is formed from two different elements. Both are elements of the racing flag icon and the letter A combined into a single logogram.
In addition, in this new Autovision logo, there are three components of Autovision’s core values, namely Reliable elements that consistently provide the best quality and performance so as to gain customer trust. Meanwhile, the Affordable element means quality products but prices that are pocket-friendly. Lastly, the Assurance element is a safe product and a trusted aftersales service.
“Autovision’s new logo is packed with a more modern and classy look. However, it still retains the characteristics of the old logo. Wrapped in red as the identity color of Autovision from the beginning it was introduced to the public,” explained Lily Hernawan.
