Volvo remains confident in its presence in the Indonesian automotive market, even as the industry slows and competition in the premium segment intensifies—especially with the arrival of Chinese brands offering advanced electrification technology.
At the launch event of the latest generation of its flagship SUV, the XC90 Plug-in Hybrid Electric Vehicle (PHEV), Volvo Car Indonesia’s Chief Strategy Officer, Koji Horii, expressed optimism. He believes the arrival of more premium brands is actually a good sign, as it provides customers with more choices.
“As long as you give customers a reason to choose your brand, you’ll be the one they choose. This year will be tough for companies that don’t have a clear message for their customers,” Koji said during the event in Jakarta on Thursday.
Volvo, he emphasized, has a strong and clear message: it’s not just about selling a vehicle, it’s about delivering meaningful value and identity through each car.
For Volvo, especially in the premium segment, a car is more than just a mode of transportation; it’s an extension of the owner’s lifestyle and personality. If a car’s design, comfort, technology, and image can be communicated effectively, customers are more likely to connect with the brand and see the vehicle as a true reflection of themselves.
“It’s not about the price. We’re trying to offer a sense of style that represents who you are,” Koji explained.
Koji also outlined the company’s global targets, highlighting Volvo’s commitment to becoming a fully electric car brand by 2030 and achieving net-zero emissions by 2040.
“Everything we do at Volvo is tied to sustainability—not just through the product itself, but also through the interior and materials we use. We’re fully aiming for zero emissions,” he concluded.
