Mitsubishi XForce is present in Indonesia with two variant options, namely Mitsubishi XForce Ultimate and Mitsubishi XForce Exceed. Both also come at different prices.
Mitsubishi XForce Ultimate is sold at IDR 419.1 million and Mitsubishi XForce Exceed at IDR 382.5 million. In terms of price, the Mitsubishi XForce Exceed is indeed the most affordable.
It’s just that up to now 90 percent of Mitsubishi XForce sales in Indonesia are dominated by the Ultimate variant. Hario Satriadi, Head of Promotion Department PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) said that the consumer segmentation between the Ultimate and Exceed variants is very different.
According to him, most consumers really want to own a Mitsubishi XForce Ultimate because it has more complete features. It is known that the Mitsubishi XForce has Drive Mode, a premium audio system made by Yamaha, and a sophisticated head unit.
In contrast to the Mitsubishi XForce which does not have these three advantages. However, according to Hario Satriadi, this is actually an opportunity for consumers who want to make modifications.
“Because changing the Ultimate head unit would be a shame because it is already too sophisticated,” he explained last weekend at GIIAS 2023 Surabaya, East Java.
So, those who want to experiment with making modifications can actually do it on the Mitsubishi XForce Exceed.
“Those who like modifying head units and audio can get the most out of this variant,” he explained.
According to Hario Satriadi, the Mitsubishi XForce Exceed modification also has many advantages. Firstly, in terms of exterior design, the car is not at all different from the highest variant, the Mitsubishi XForce Ultimate.
Usually the lowest variant always gets some different parts from the highest variant. He gave the example of the Mitsubishi XForce Ultimate and Mitsubishi XForce Exceed variants having the same rim and tire sizes.
“Usually there are differences such as tire and rim size,” he explained.
Apart from that, he said the Mitsubishi XForce Exceed has a sportier interior feel. This can be seen from the car cabin which is dominated by black.
“Exceed is targeting consumers who really like black and a sporty appearance,” he stressed.
Meanwhile, Irwan Kuncoro, Director of Marketing and Sales Division at PT MMKSI, said that currently sales of the Mitsubishi XForce Exceed are still low. This happens because consumers in Indonesia are known to prefer the most expensive and highest variants.
“This condition seems to not only occur in the Mitsubishi XForce but also in other cars,” he concluded.
