Porsche spent a lot of money to recruit singer Dua Lipa to become its brand ambassador. The contract value is estimated to reach hundreds of billions of rupiah.
The Sun even stated that the value of the contract was the most expensive cooperation Dua Lipa had ever undertaken. From there it was difficult for the 27-year-old singer from England to refuse Porsche’s offer.
“He has enormous power and charm. Porsche offers seven figures of money that he can’t refuse,” said the source quoted by The Sun.
Reportedly, the seven-digit contract offered to Dua Lipa reached USD 7 million or reached IDR 106 billion.
This amount is far greater than when Dua Lipa became the brand ambassador for a British car, Jaguar.
“Money from Jaguar alone has made him a lot of profit. Moreover, offers from Porsche. So when Porsche arrives, Dua Lipa doesn’t have to think about it any longer,” said the source again.
For Porsche, the presence of singer Dua Lipa is a new color. The reason is that so far Porsche actually prefers to choose sportsmen to become brand ambassadors.
Several sportsmen who are currently still Porsche’s brand ambassadors are tennis player Angelique Kerber and Emma Raducanu. Both of them are considered to represent young people with achievements who are very compatible with the spirit of Porsche.
In addition there is also a British golfer Paul Casey. So do not be surprised if the presence of Dua Lipa will be a separate color for Porsche.
However, that does not mean that Porsche has never worked with celebrities. The car company from Germany is still working with singer Jennie from Blackpink. They even made a special edition car for Jennie in that collaboration.
